Better Make Room

First Lady Michelle Obama's Reach Higher initiative has launched a new public awareness campaign called Better Make Room. For young people ages 14-19, the campaign aims to celebrate education, change the national conversation, reach students directly where they are, and give them a space to create content while also navigating the college-going process. The campaign leverages traditional and new media platforms to celebrate student stories in the same way that we often celebrate celebrities and athletes. With partners in the business, philanthropic, media, and education realm, the campaign will stretch across the country to inspire students and give them the tools they need to reach higher for college.